A comprehensive examination of industry and technology trends, overarching topics and fundamental market dynamics is essential for a company’s business development and strategy formulation.
We perform in-depth market research, footprint and context analysis, aiding the identification of potential partners and stakeholder preferences. Our services facilitate the uncovering of emerging opportunities enabling you to make informed business decisions that can be translated into smart PR and marketing initiatives.
A continuous near- and real-time tracking of pertinent news across various markets and languages, along with the consistent monitoring of your peers, competitors and partners is essential.
Additionally, gaining insightful perspectives on the wider political and societal context is crucial for comprehending your standing, identifying emerging challenges and addressing them proactively. This approach enables you to uncover market and media potential, adapt your narrative, identify allies, build partnerships and safeguard your brand and reputation.
The foundation of strategic communication lies in a core narrative and a well-defined editorial roadmap.
We establish an editorial group that sits at the heart of your communication and marketing teams, to guide and orchestrate your storytelling and drive the content production for your campaigns. This editorial group works with two important tools: your storybook – which aligns your teams to communicate consistently– and the editorial plan, which outlines actions, leads, deadlines, KPI’s and accountabilities within a holistic matrix.
The production of engaging content requires editorial and journalistic expertise, along with an external perspective that aligns your stories and campaigns with the interest of your stakeholders and focuses on the market needs: it emphasizes “what we do” rather than “who we are”.
We take trends, topics and stories as a leitmotif to produce compelling content, dynamic news flows, social media posts, blogs, and visuals that convey your story and establish you as a voice, an expert and a go-to authority for your different audiences.
The core of Media Relations lies in an address book that fosters trustworthy and dependable relationships with editors, reporters and publishers, on local and international levels specifically within the industries and niches where you need it.
We nurture connections with journalists from general and specialized outlets, with influencers, multipliers, and credible figures in the industry, to make your voice heard and spread your messages across traditional and digital media platforms.
Whether your goal is to connect with consumers or industry stakeholders, we endorse your objectives, craft your messaging, produce your content, orchestrate your actions, and roll out comprehensive marketing and product campaigns that target your stakeholders and help conquer new markets.
We measure success based on established performance metrics and continuously adjust our efforts to reap a maximum of synergies and ensure the most efficient use of workforces, resources and budgets.
Effective, direct, respectful and transparent internal communication contributes to the motivation of employees, fosters their loyalty and empowers them to be ambassadors of their company.
We assist you in developing internal communication strategies and tactics that fully align with your external activities, your company values, goals, mission statement and company culture.
Excellence in communication qualifies a workplace, elevates morale, and strengthens the employer branding that is crucial for attracting talent.
Issues resemble infections: the sooner they are detected and treated, the better. Only continuous monitoring enables a proactive issues management. When a crisis breaks out, only your network of trusted contacts plus a thorough preparation can shield you.
We integrate both – monitoring and networking – to mitigate and manage your reputational risks, meet your disclosure obligations and maintain public trust through a steady degree of professional transparency and a high level of personal credibility.
A successful interview needs a couple of ingredients: a rich media address book and a trustworthy relationship with journalists; a set of clear and relevant messages; a comprehensive preparation and briefing of the speaker; and – if required – structured sessions for in-depth executive coaching, as a workshop, training and litmus test for panels and media presentations.
Our team develops compelling scripts for speeches, presentations, and key messaging, ensuring alignment with your brand strategy and your audience’s needs.
Telling a compelling story requires the conversion of complex ideas into intellectually, strategically, and visually striking content that attracts attention and drives communication.
We create eye-catching designs, infographics, reports, and marketing materials, consistent with your brand identity and messaging. Be it for social media, presentations, or printed material, our designs enable businesses to stand out, communicate effectively, and leave a lasting impression on their audience.
Whether your aim is to organize your own industry event, or you are planning to support a conference as a sponsor, speaker or partner – we structure the work, develop the concept, set the scene, manage logistics, promote your engagement and elevate your brand visibility.
From the initial conceptualization and planning to seamless on-site execution, we manage logistics, coordinate speakers, engage with the media, and drive the content creation for conferences, product launches, corporate and commercial events.
Audiovisual formats – videos and podcasts – play a key role in digital communication, allowing to engage with audiences in a genuine and impactful manner. They consist of two components: a good script and impeccable production quality.
We assist you in delivering high-quality, captivating multimedia content that enhances your brand’s awareness and helps you expand your digital footprint. From concept development and scripting to production and post-production, we work with our editorial team and external partners in support.
We help businesses and institutions of all sizes in strategic sectors and various geographies.
